Caviar Anti-Aging
An advanced anti-aging technology for hair. It's a comprehensive line of products that addresses hair and skin that has been damaged by life's daily stresses, environmental factors, chemical services and premature aging.
Bamboo Smooth and Shine
Every product in Alterna's new Bamboo Smooth line is made with eco-certified, fair-trade compliant, certified organic pure bamboo extract and rare kendi oil for a powerful combination of natural ingredients that give you unbeatable results. Hair is guaranteed to be amazingly strong, sleek, and frizz-free after just one application.
Deva
Botanically infused and always 100% sulfate-free! Depart from the ordinary with this exclusively designed hair care system for curly, wavy and chemically processed hair. Deva's interchangeable product line allows for individuality, simplicity and the freedom to address your hair's specific needs.
IGORA Royal
A new, total approach to color products and services, designed from a colorist's perspective to unleash true color talent. IGORA COLOR10 is the first professional, permanent coloration to combine perfect white coverage and outstanding care in just 10 minutes. Using the innovative Amino Acid Carrier technology with Arginin and Glycerine, IGORA COLOR10 is your perfect color partner, offering you new and unique in-salon services; in less time and even more gentle.
